As noted in the book, Street Smart Franchising, which discusses the principles of franchising, the authors note that franchising can be a good opportunity for people who are “looking for a way to create a great, happy, powerful and productive life for you and your family.”

The authors also comment, “Franchising has opened worlds of possibilities for hundreds of thousands of people. According to a study commissioned by the International Franchise association, there are approximately 770,000 franchised outlets representing more than 70 different industries in the United States alone…In another study, more than 90 perrcent of franchisees indicated they consider themselves successful. Simply put, franchising works and people just like you are winning.”

If you are considering buying and owning a franchise, it is a good idea to do a thorough amount of research on franchising and franchises to see how the concept works and how particular franchises operate. A book such as Street Smart Franchising, published by Entrepreneur Press can help you in your franchise “learning curve.”

The first section of this book on franchsing principles  talks about what you need to know before you start looking for a franchise. Chapter 1, for example, discusses a lot of topics on franchising under the tile, “What’s a Franchise” Topics in this chapter include: franchising as a distribution model, franchising as a strategy to co-create a desired future, franchising as a calling, and why people invest in a franchise.

Chapter 2 discusses“Why should I invest in a franchise?” and other topics. Other chapters include titles such as What does it take to win as a franchisee; The learning curve of a franchisee; The evolution of the franchisee-franchiser relationship; Locating franchise opportunities; and Following a six-step franchise investigation process.

Street Smart Franchising was published in 2006. We obtained a copy to read and write this review from the business section of our local library.